Link

So the link as a business card (in the form of an Internet address) that you have someone that you see other people get back to you. As a metaphor, we can see that your links to get more. This is not the only reason why the link is very important for Internet marketing.
During the return link is a reference type, which also can be the size of your site's reputation. For this reason, major search engines using back links to their search algorithms. Link to catalog the number and strength of the people who back linking your website and use it in their algorithms to determine how well the other sites, one in your niche site.
With a link to your website by increasing visibility of your website indexed in search engines. This in turn can lead to more people visit your site and business, so more.
But that's not enough, the link is used to determine the value of the place, if you decide later to sell the domain. Thus, dollar signs are the links, but they happen to have a blog site, not the full site. This is how the link is awesome!
Not all links are equal
Because the Internet is of course not as easy as it sounds. Very easy to assume that everything is back to the value of link on a Web site, or improve your search engine rankings. Technical assistant invented the Internet, and many of them are geniuses, I have to do a business search engine.
So, while the standard HTML URL is very easy to understand (if you get the hang of it), search engine optimization is very complex and quite often a trade secret. After all, if we consider the exact algorithm used by large companies to rank in the list of sites they know, no one can fool the search engines and type in the entire industry collapsed overnight.
So, if you so much to learn about how you want to encode a link back, you probably will not get the difference of the links are worth more than other sites, if you read this book.
You will find that certain aspects of the link is important both in the "link: Marketing Gold". He discussed the importance of anchor text to link back to your site and the types of sites you link to. This is just one element that can affect search engine rankings, but it seems to be a strong criteria for how to classify, at least in the Google search engine to be.
In the "Link: Marketing Gold" also can learn how context and put a link to a big impact on how it will be useful to increase your page rank in search engines. Of course you want, you can get a good ranking pages link to the website, they weigh more, or considered important by the search engines.
Higher in the list (this page is probably the best part), the link will be considered. You know, why not incorporate page references to the strategy is good enough to get your link on another page link. You also might be surprised to learn that when the link appears on the page (top, middle and bottom) to affect a lot of links back to the rank of the search algorithm is considered.